SKYFALL - Official Trailer

From this trailer we can see that this film is an action. The establishing shots we can see Daniel Craig holding a gun this is a genre indicator as a gun usually connote violence and death. The non-digetic sound within the opening scene is a very loud fast drumming sound linking in with the fast shot speed. we have a glimpse of the location, the area looks arid and dry which could tell the audience that its somewhere within Africa or a dry country in Europe. the music stops when James Bond gets shot, this sets the emotion of the scene as they want the audience to feel sad that James Bond getting shot and potentially dying. The first 20 seconds acted like an introduction to the film setting the scene and story for the film. once the intro has been shown we see That Metro Goldwyn Mayer and Columbia are distributing the film, which will intrigue audience as they are big companies that produce good quality films. Also at the end we see that the film was released in November for Imax which will lure in more viewers

The narration from money-penny explains what the story is going to be about and the mission for James Bond in this film. it also tells the audience that James bond died which keeps them on the edge of their seat. throughout the rest of the trailer James bond gets a lot screen time, this means the audience will warm to him and having an actor like Daniel Craig in the film can be seen as a unique selling point as he is a well respected action actor around the world and filming industry.

The location of this trailer is mainly set in London. this could be seen as a unique selling point as London is one of the iconic city in the world. for people who live in England will be able to relate to the film more and feel almost a part of it. Stereo-typically Americans love English films and films filmed in London as it is a far away country for them and most Americans will visit London for their sites which they will see in the film.  For example The kings speech was very very successful in america due to these reasons