The Expendables 3 Official Trailer #1 (2014) - Sylvester Stallone Movie HD

The expendables 3 trailer is a very good trailer to analyse as there are multiple genre indicators. such as the big metal plated train with armed men on top and an army grade helicopter. expendables is known for its action scenes and massive explosions and gory fight scenes. all we see within the trailer is action and violence. at the beginning we see plenty of guns some small and some are very very big, this obviously connotes violence and indicates to the audience that it is a action film. we see that some sort of prison break is happening which tells the audience what the film will be about and whats going to happen. the location is a little unclear but we see glimpses of big cities like Vegas, most of the film trailer is filmed in derelict locations.

within this trailer there are an array of  different stunts and massive explosions, for example the motorbike stunt going up a building is very hectic and hasn't been seen before this will  intrigue their target audience (15-28) as stereo-typically young males love big explosions and stunts as they will like to relate to it.

Expendables is known for their all star cast, they have well known action actors which lure in action film fans from around the film industry. for example Harrison ford fans (Indiana Jones) will go to see the film because he is it in. the Cast consists of; Sylvester Stallone, Jason statham, Harrison ford, Arnold Schwarzenegger, Mel Gibson, Wesley snipes, terry crews and Jet Li. All these actors will be considered as a unique selling point as if the film as good actors in it it is bound to do well and be a good movie which will encourage people to see it. Sylvester Stallone has the most screen time out of the most of them, this is due to him being one of the biggest actor there and he is the director of the film.

The titles are thrown onto the screen at the beginning to show the viewers who the film is distributed by. once the first 30 seconds have passed and has shown us the prison break and the massive train explosion. They break up the trailer by saying 'Lionsgate presents' the non-digetic sound changes during this break up when a title comes up. The title at the end saying Expendables 3 is the biggest title and in big bold writing standing out to the viewers. At the end all the actors names are shown to show the audience who is in the film and to lure them in. they do this at the end as they have seen the trailer and been amazed and then they see the end and get even more amazed by the amazing actors within the film.

Within the trailer they use allot of heavy rock music to relate to the action scenes. at the beginning they use whistling to build up tension, also the whistling connotes to army as the tune they were whistling is a recognized  tune from the american forces. They also use a alarm type sound during the beginning of the trailer to build up tension as it becomes faster as the shot speed picks up pace, and then suddenly stops when the train explodes. They use Eminem through out the trailer as it is a fast beat song which goes with the flow of it, also Eminem could be their target audiences music taste so they can be more into the trailer. lastly the titles at the end, they use bullet sounds as the names fire on the screen relating the genre and trailer.